From Grove to Glass*

CR Citrus takes fresh California citrus and transforms it through smoke, creating distinctive garnishes made for cocktails, food, and hospitality.

CORETEX created the CR Citrus digital experience to bring that same sense of craft and character online. The website was designed to balance brand storytelling with e-commerce, creating a platform that feels as considered as the product itself.

From visual direction and UX/UI to product storytelling, recipes, and the shopping experience, every element was built to introduce the CR Citrus world while making discovery and purchase feel effortless.

The result is more than an online store. It’s a digital extension of the brand—one that gives CR Citrus a platform to tell its story, showcase its products, inspire new uses, and continue growing.

SERVICES
Creative Direction
Website Design
UX / UI
E-Commerce
Digital Strategy
Content Direction
Product Storytelling

CORETEX × CR CITRUS