Air BNB

Experiences

THE CHALLENGE

Airbnb had already transformed how people thought about where they stayed. Airbnb Experiences extended that idea beyond the home—giving travelers access to activities, people and local culture that could make a destination feel more personal.

The challenge was translating those individual experiences into social content that felt less like travel advertising and more like genuine discovery.

THE APPROACH

We put the experience first.

Rather than selling destinations through traditional travel imagery, we focused on the people, activities and unexpected local moments that make a trip memorable. The creative was designed specifically for social and on-platform discovery—immediate, human and easy to imagine yourself participating in.

THE WORK

CORE-TEX helped develop a social-first creative approach for Airbnb Experiences, turning individual activities into compelling pieces of content built for discovery.

The work balanced Airbnb’s established brand language with a more intimate, experience-driven perspective—showing audiences not simply where they could travel, but what they could actually do once they arrived.

CORE-TEX ROLE

Social Strategy
Creative Direction
Content Development
On-Platform Creative