In Tokyo, Shueisha’s Manga & Webtoon division has moved into Phase 2 of its TOON FACTORY office, and the transformation is more than just a fresh coat of paint. Designed by GAMMA Architects, the 135 m² workspace turns spatial limitations into an engine for creativity. Hypebeast

Designing with Constraints

Located on a tenant floor with a narrow, elongated layout, just one side of natural light access, and a low ceiling (approx. 2.2 m), the site posed clear challenges.
Rather than fight the conditions, GAMMA adopted a concept of constraint as catalyst. Minimal lines, neutral tones, and a thoughtful zoning scheme deliver clarity and calm—while the unique quirks of the space become part of its identity.

Spatial Flow & Functional Zoning

Zones for storyboarding, drawing, editing, and socializing are clearly delineated yet visually connected. Ceiling heights vary subtly, partitions are selective, and the circulation path is unobstructed—so the space adapts to the rhythms of creative work.
The result: a workplace that feels both calm and dynamic, suited to a content-making environment where ideas must move quickly and clearly.

Material Storytelling & Cultural Resonance

One of the standout details: the upholstery of the seating in the waiting area. Inspired by the iconic LC2 chair, the piece retains a reference to modernist design—but the upholstery is crafted using repurposed weekly-manga magazines (such as Weekly Shonen Jump) with hand-wrapped piping from their covers.
This isn’t just quirky: it embeds the cultural DNA of Shueisha (manga creation, drawn by hand, serialized weekly) into the very furniture. It speaks to authenticity, craft, and the company’s creative lineage.

Why It Matters for Creative Offices

From a strategic viewpoint, this project offers several lessons for brand-led workspaces:

Limitations can liberate design: The low ceiling and narrow plan didn’t restrict, they refined the design strategy.
Every detail can tell a story: The furniture detail links to the publishing heritage—helping the space communicate identity, not just serve function.
Zoned openness = flexibility: The workspace supports focused creative tasks while preserving visual connectivity and collective energy.
Material honesty + subtle texture = elevated calm: Neutral palette and clean lines create a backdrop for work, while warm materials and textures prevent sterility.

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