Role: Strategy / Content

Scope: Experience storytelling, digital content frameworks

Role: Creative Direction / Experience Design

Scope: Developed the creative vision and storytelling framework for a custom trophy case celebrating Apple's legacy of innovation and achievement. Led concept development, presentation design, stakeholder sell-through, and production handoff for fabrication and execution.

Role: Brand Strategy / Content for Cannabis Division

Scope: Packaging storytelling, visual systems development, B2B marketing narrative

Role: Brand Creation / Creative Direction / Fragment CMO

Scope: Full brand world development, packaging narrative, retail positioning, content strategy

Role: Creative Strategy / Creative Direction / Production

Scope: Campaign ideation and digital storytelling frameworks + national broadcast commercial designed to drive engagement and performance at scale.

Role: Brand Positioning / Campaign Creative

Scope: Cultural alignment strategy and product storytelling concepts rooted in street and youth culture designed around Mike Tyson + Ric Flair

Role: Creative Direction / Experiential / Social

Scope: Integrated brand activations and multi-platform content development across experiential and digital channels of Coca Cola’s entire portfolio

Role: Strategy / Launch Content / Web

Scope: Product positioning, go-to-market storytelling, and early-stage digital content systems plus full website design

Role: Campaign Strategy / Creative

Scope: Athlete-driven storytelling and youth-culture positioning across digital retail environments.

Role: Creative Strategy / Campaign Work

Client: Chef Boyardee

Scope: Brand narrative development and culturally relevant campaign featuring Lil Yachty + Donny Osmond

Role: Experiential Marketing

Scope: Heritage-forward storytelling, experiential concepts, and product positioning refinement around Chicago’s annual green river.

Content Creation

Content Creation
Creative Direction