Hasselblad X2D II 100C: The Medium Format Masterpiece Reimagined

Hasselblad raises the bar yet again with the X2D II 100C—the world's first medium-format camera to offer seamless, end-to-end HDR processing. Powered by a massive 100-megapixel backside‑illuminated CMOS sensor, this flagship model enables unmatched tonal range straight out of the box.

Thanks to the in-camera Hasselblad Natural Color Solution (HNCS HDR), your HDR captures are delivered as HDR HEIF or Ultra HDR JPEG files—perfectly calibrated and instantly editable via the tilting 3.6‑inch OLED touchscreen.

For the first time in Hasselblad’s lineup, continuous autofocus (AF‑C) joins the party—driven by deep‑learning algorithms that harness 425 phase detection points alongside LiDAR for lightning-fast, precise subject tracking.

Completing the package is a class-leading 5-axis, 10-stop in-body image stabilization (IBIS) system—designed to deliver ultra‑sharp imagery even when shooting handheld.

All of this craftsmanship comes in at $7,399, positioning the X2D II 100C as both a technical and aspirational benchmark in medium-format photography.

Why It Matters to Core-Tex Audiences

• Technical Purity: The sensor architecture and in-camera HDR pipeline reflect a design philosophy rooted in performance and precision—aligned with Core-Tex’s esteem for engineering-forward solutions.

• Inherent Intelligence: With AF-C powered by AI and LiDAR, the X2D II 100C anticipates photographer intent—mirroring Core-Tex’s ethos of purposeful, anticipatory design.

• Refined Ergonomics: The OLED touch interface, paired with advanced stabilization and autofocus, offers an elevated shooting experience—resonant with Core-Tex’s commitment to elevated, intuitive user experiences.

• Prestige with Purpose: At $7.4k, this camera isn’t just a tool—it’s an investment in uncompromised creative vision.